Steeped in Japanese culture and heritage.
Sapporo has stopped to appreciate the craft and connection of a brand born from a simpler time in a new campaign via creative agency Sunday Gravy.
"We’re all sprinting. Through deadlines. Through dinners. Through life. Through work," Sunday Gravy said.
"We double-speed podcasts, skip intros, skim texts. Even joy feels rushed.
"Sunday Gravy's new brand campaign, 'So Pour A Sapporo' isn’t just a brand line, it’s an invitation to stop and appreciate craft, and connection from a brand born from a simpler time, steeped in Japanese culture and heritage."
Client
Coopers Brewery – Sapporo
Amy Kearney, Brand Manager
Shinichiro Shimo, Sapporo Beer Sensei & VO Artist
Creative Agency: Sunday Gravy
Production: Collider
Managing Partner & Executive Producer: Rachael Ford-Davies
Director: Dylan Duclos
Producer: Autumn Loveday
DOP: Christopher Miles
Post Producer: Annie Schutt
Editor: Adam Wills
Colourist/Online: Matt Fezz
Music Composition: Electric Sheep
Sound Designer: Georgia Collins
Media Agency: Atomic 212
Facilitation Company: Mr Positive
Retouching: Electric Art
