Piano man

16 July 2010

Advertiser: Sensis White Pages
Media Agency: OMD Melbourne

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Executive creative director: Ant Keogh
Creative director: Josh Robbins
Art director: Quentin Miller
Production company: Prodigy Films

Sensis will launch their first TVC for White Pages in over 18 months on Sunday 18 July.

The national campaign was developed by Clemenger Proximity and aims to promote White Pages's online and mobile business.

The musical TVC features a 'piano man' in an all white environment flanked by two back-up vocalists as he sings about finding contact numbers for various businesses. The camera then pivots around to reveal him typing at a laptop rather than piano keys.

The TVC will be aired on mutliple television channels and will be supplemented by radio and digital.

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