Phone pas

10 July 2014

Advertiser: Virgin Mobile
Creative Agency: Havas Worldwide Australia
Media Agency: Starcom MediaVest Group (Australia) H/Q

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Virgin Mobile team up with Oz Harvest to reveal our most embarrassing 'phone pas' with the wickedly bitter Glee coach star, Jane Lynch.

From selfies, hastags, likes and tweets – Lynch puts a face to our online social culture (just received two new followers)  and moves the trend to something more meaningful.

When you take a snap of your meal and post it via Instagram, Twitter or Facebook using the hashtag #mealforameal, Virgin Mobile and Oz Harvest promise to deliver a 'real meal to someone in need.'

1 hashtag = 1 meal and the goal is to share 400,000 meals with people in need.

The campaign runs across online and  TV.

Creative: Havas Worldwide Australia / One Green Bean
ATL Digital: Havas Worldwide Australia
Wesbite, Social Media and PR: One Green Bean
Media: Starcom

TVC credits:
Director: Jeff Tremaine
Production: Virgin Produced
Editing: Frame Set Match
Music and Sound Design: Song Zu

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