Virgin Mobile team up with Oz Harvest to reveal our most embarrassing 'phone pas' with the wickedly bitter Glee coach star, Jane Lynch.
From selfies, hastags, likes and tweets – Lynch puts a face to our online social culture (just received two new followers) and moves the trend to something more meaningful.
When you take a snap of your meal and post it via Instagram, Twitter or Facebook using the hashtag #mealforameal, Virgin Mobile and Oz Harvest promise to deliver a 'real meal to someone in need.'
1 hashtag = 1 meal and the goal is to share 400,000 meals with people in need.
The campaign runs across online and TV.
Creative: Havas Worldwide Australia / One Green Bean
ATL Digital: Havas Worldwide Australia
Wesbite, Social Media and PR: One Green Bean
Director: Jeff Tremaine
Production: Virgin Produced
Editing: Frame Set Match
Music and Sound Design: Song Zu