Featuring trained dog Bodhi.
Uber Eats and Petbarn have put a dog behind the wheel in a new campaign via Hello.
Uber Eats’ 'Get Almost, Almost Anything' brings professionally trained dog Bodhi to deliver Petbarn pet essentials.
“This wasn’t just about launching a new retail partner, it was about owning the conversation,” said Uber Eats ANZ regional GM retail Lucas Groeneveld.
“Petbarn on Uber Eats is a real game-changer for Aussie pet parents and we knew the best way to tell that story was to make people feel something first.
"The campaign delivered on that, in spades.”
As part of the campaign, famous pet content creators and Dr. Chris Brown received delivery from Bodhi.
The campaign was created by Hello, the newly relaunched full-service agency from Hello Social.
The team supported the creative, PR, social, influencer, media and strategy all under one roof.
"I bloody love this work! This hair brain idea to create the world’s first delivery dog driver on Uber Eats just never died," said Hello creative director Dave Varney.
"Then some super smart people, and a dog, made it actually happen!”
Credits
Client – Uber Eats
Head of Marketing ANZ, Uber & Uber Eats - Nicole Bardsley
Global Creative Director APAC - Adam Ledbury
Marketing Manager - Holly Dover
Communications Manager - Joshua O’Connor
APAC Social Media Lead - Chanelle Murray
Social Media Manager ANZ - Haley Evirgen
Account Director - Leteesha Stallard
Integrated Agency – Hello
Managing Partner – Sam Kelly
Director of Client Experience - Maddie Marovino
Executive Creative Director - Daniel Fryer
Creative Director - David Varney
Head of Publicity - Allex Conley
Group Account Director - Nicola Hanlon
Account Director - Isabella Ziino
Film Production - We Know Video
