With Perth production company Sandbox.
Persich Personal Injury is highlighting the jarring contrast between a routine day and the moment an accident changes everything in a campaign via Bonfire.
The campaign targets West Australians who might have motor vehicle, workers’ compensation or public liability claims, and runs across the Perth metropolitan area.
The hero film opens on Jenny — the 10,451st time she's woken up, the 6,421st time she's started her ute, the 941st time she's clocked onto site.
She's a pro at what she does. But there's a first time for everything: the first time she's put a nail through her hand, and the first time she's needed a lawyer. "Luckily," the voiceover lands, "it's not our first time."
The campaign was created with Perth production company Sandbox handling production and post, and sound studio Soundbyte delivering audio and music.
"This is the first brand campaign we've ever run, and it means a lot to me,” said Persich Personal Injury principal, Jonathan Persich.
“I grew up watching my dad, Joseph, and my godfather, Simon Walters, build their names in this industry, and this campaign is my own step in that direction.
“It's been a wonderful experience working with such a terrific team, and a real privilege to put my stamp on the Persich name and brand."
The campaign rolls out across BVOD, out-of-home, social and search, with creative tailored to each channel and audience.
Bonfire creative director, Luke Williams, said the campaign was built on collaboration.
“The trust and love that the team at Persich has given us through this process has been incredible,” said Williams.
“Jonathan gave the creative room to breathe, and our media team is making sure it reaches the right West Australians through sharp audience targeting across the channels they use every day.”
Creative credits
Client: Persich Personal Injury
Principal: Jonathan Persich
Creative and Media Agency: Bonfire
GM – Creative: Rene Le Merle
GM – Strategy: Alex Gavalas
Creative Director: Luke Williams
Senior Art Director: Mike Dann
Account Director: Ami Price
Media Strategist: Nicole Ryan
Senior Performance Media Specialist: Brayden Zuin
Production: Sandbox
Director: Jack Connell
Producer: Clint Logan
Production Assistant / Designer: Maddison Jones
Director of Photography: Shane Van Litsenborgh
1st AC: Jayden Vause
Gaffer: Michael Titter
Best Boy Electric: Travis Wildsmith
Art Director: Marein Koens
Hair & Make-Up: Melissa Clarkson
Location Manager & Casting Director: Megan Carpenter
Casting Agent: Karin Thomson
Motion Graphics: Taeyn Nossiter
VFX: Paul Siciliano
Online & Grade: Joel Taylor
Sound: Soundbyte Studios
Sound Engineer: Lachlan Cooper
Talent: Angela Donlan
