Earn an additional $50,000, $10,000, $1000, or $100 on top of the normal 10c refund.
Pepsi, with Special Australia, today unveiled ‘The Recycling Rethink’, a campaign to incentivise the recycling of bottles and cans.
From now until November 22, anyone who recycles a Pepsi container at any Return and Earn machine in NSW will have the opportunity to earn an additional $50,000, $10,000, $1000, or $100 on top of the normal 10c refund.
“The Recycling Rethink started with a simple enough question: If you could earn more for recycling a Pepsi, wouldn’t you recycle Pepsi more?” says Alastair Flack & Mark Starmach, from Special Australia.
“Typically, the data recognised by this barcode scanner is only used to validate an eligible container.
“But now, whenever an eligible Pepsi barcode is detected, it will also automatically trigger the printing of a special voucher at the end of the recycler’s session, in addition to the normal 10c refund voucher. When the unique QR code on it is scanned, it’ll instantly say if they’ve earned anything extra.”
Susan Press, marketing director beverages at PepsiCo ANZ, said the initiative is all about making recycling more enjoyable and rewarding for Australians.
"By doing so, we aim to reduce waste and boost the supply of recycled plastic,” she said.
The initiative is supported by environmentally-friendly bill posters, social, online video.
CREDITS
Client: Pepsico
PepsiCo ANZ Marketing Director Beverages: Susan Press
PepsiCo ANZ Marketing Manager CSDs: Tom Floyd
PepsiCo ANZ Senior Brand Manager CSDs: Maya Birve
Agency: Special Australia
Partners/CEO: Lindsey Evans & Cade Heyde
Partners/CCO: Julian Schreiber & Tom Martin
Partner/CSO: Dave Hartmann
Group Creative Director: Max McKeon
Senior Creatives: Mark Starmach and Alastair Flack
Creative Technologist: Laurent Marcus
Team Lead: Caity Cowper and Michelle Braslin
Senior Business Director: Maddie Armstrong
Senior Business Manager: Stephanie Cheung
Strategy Director: Heather Morrison
National Head of Production: Tash Johnson
Integrated Producer: Will Sealey
Production Coordinator: Ada Tuna
Creative Services Manager: Kristie Dagg and Lucy Walker
Production Co: Special Made
Motion Graphics: Rob Summons
CGI / Retouching: Nick Mueller
Editor: Ollie Knocker
Finished Art: Jen Bailey
Music: Mosaic Music & Sound
Media Agency: PHD/Trio
Planning Manager: Grace Parsons
Media Implementation Account Director: Mikeah Irving
Media Implementation Account Executive: Tasnia Sheikh
Media Implementation Account Manager: George Grigoriou
Media Implementation Account Executive: Anna Wiebe
Media Implementation Account Director: Agne Staraite
The Live Agency
Return and Earn Scheme partners
Exchange for Change
TOMRA Cleanaway
TOMRA Collection
NSW State Government
