Peninsula Grammar inspires students to ‘Unleash Greatness’ via 10 Feet Tall

27 February 2024

Creative Agency: 10 Feet Tall

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Tapping into the limitless potential within each student.

Peninsula Grammar has launched a new campaign, ‘Unleash Greatness’, that shows how the school is tapping into the limitless potential within each student to help them soar to new heights.

Stuart Johnston, principal at Peninsula Grammar, says ‘Unleash Greatness’ is not just a tagline – it is Peninsula Grammar's philosophy, highlighting the school’s dedication to uncovering the limitless potential within each student.

"The rich learning environment, exceptional facilities, and team of expert teachers act as catalysts, empowering students to explore their unique strengths. It's a dynamic narrative of discovering potential, shattering boundaries, and nurturing growth," he says.

Joseph Meseha, managing director at 10 Feet Tall, says parents fear the thought that their children may go unnoticed, living their lives without discovering their innate talents.

"In this campaign, we wanted to show parents what it feels like to be fully seen for your talents. With giant students navigating the School campus, this is a physical manifestation of the personal growth offered to students at Peninsula Grammar," says Meseha.

The execution features giant students seamlessly integrating into the regular-sized landscape, attending classes, and showcasing the untapped potential Peninsula Grammar seeks to unleash.

Stuart Black, ECD at 10 Feet Tall, says with 'Unleash Greatness,' the agency embarked on an exciting creative journey.

"Seamlessly bringing giants to life through a dynamic blend of green screens, real footage, and cutting-edge technology. The result is an exciting fusion of imagination and innovation that captures the essence of limitless potential," says Black.

The campaign launches across online, social media, OOH, transit and press in areas surrounding the Mornington Peninsula.




Peninsula Grammar

Client: Peninsula Grammar 

Principal: Stuart Johnston

Community Engagement and Enrolment Manager: Muriel Bakker 

Publications and Events Coordinator: Tess Chapman


10 Feet Tall 

Creative Agency: 10 Feet Tall

Managing Director: Joseph Meseha

Executive Creative Director: Stuart BlackSenior Copywriter: Patrick Trethowan

Client Services Director: Eva Nowicki

Senior Account Manager: Casey Stephens 


Matthew McCaughey Directs

Production Company: Matthew McCaughey Directs

Director: Matthew McCaughey

Producer: Fiona McGregor

DOP: Katie Milwright


Manimal Post 

Post-Production Company: Manimal Post 

Post Producer: Hannah Byrnand

Offline Editor: Denzil Heeger

Colour Grade: Denzil Heeger

VFX Supervisor/Online: Ryan Brett

Flame Compositor: Jamie Scott

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