Pedigree campaign shows how pets better your life

27 April 2016
 

Creative Agency: Clemenger BBDO (Melbourne)

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Want to know the impact of having a pet? Pedigree shows it could keep you healthier.

A new campaign, Hearts Aligned, by Clemenger BBDO Melbourne, follows stories of three Aussie pet owners, who have taken part to show how dogs reduce stress levels and improve lives.

It taps into research showing that pet owners have greater self-esteem, undertake more exercise and have greater measures of well-being.

Clemenger BBDO Melbourne executive creative director Ant Keogh says: “We discovered that we share a real and measurable physiological bond with our dogs - our heart-rhythm. When a close relationship is shared, we can physically align with one another. This fascinated us, so we set out to create a filmed demonstration that proves, using live heart-rhythm data, that being close to your dog is good for us as human beings.”

In addition, Australians are encouraged to share their own dog photos using the hashtag #HeartsAligned, with every Facebook post triggering a $1 donation from Pedigree to national organisation Pet Rescue, up to $20,000. The campaign will run until the end of May.

Kate Waite, Pedigree spokesperson adds: “Pedigree we truly believe that dogs bring out the best in us. We are thrilled to be able to showcase this sentiment through the Hearts Aligned campaign and to celebrate the many benefits they bring to our lives.”

Hearts Aligned credits:

Ben Culligan, Mars Petcare, Marketing Director

Kate Waite, Mars Petcare, Pedigree Marking Manager

Jess Hoare, Mars Petcare, Pedigree Brand Manager

Lachlan Martin, Mars, Digital Business Partner Manager

Maree Edwards, Mars, Digital Operations Manager

Nick Garrett Clemenger BBDO, CEO

James McGrath, Clemenger BBDO, Creative Chairman

Ant Keogh, Clemenger BBDO, Executive Creative Director

Sonie von Bibra, Clemenger BBDO, Executive Producer

Emma Johnson, Clemenger BBDO, Senior Producer

Charlotte Abroms, Clemenger BBDO, Digital Producer

Nick Short, Clemenger BBDO, Print Production

Michael Derepas, Clemenger BBDO, Planning Director

Sam Hodgson, Clemenger BBDO, Digital Strategist

Giles Watson and Joe Sibley, Clemenger BBDO, Creative

Hugh Gurney, Clemenger BBDO, Copywriter

Jake Turnbull, Clemenger BBDO, Designer

Jess Ramsey, Clemenger BBDO, Digital Designer

Bryce Coombe, Clemenger BBDO, Group Account Director

Khia Croy, Clemenger BBDO, Account Director

Lauren Peat and Charlotte Lang, Clemenger BBDO, Account Manager

Luke Bouchier, Finch Company, Director

Corey Esse, Finch Company, Manaing Director/Executive Producer

Jackie Adler Finch Company, Producer

Jordan Maddocks, c/o Top Technicians, DOP

Jon Holmes, Editing/Finishing

Paul LeCouteur, Flagstaff Studios, Sound Engineer

Adam Russell, Mediacom, Account Director

PR: Palin Communications

Ben Seal, Palin Communications, Account Director

Ishtar Schneider, Palin Communications, Senior Account Manager

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