Featuring a new suite of logos and website, the rebranding reflects the transformation of Payright.
Australian fintech and payment plan provider Payright has unveiled its new branding and visual identity which represent the company’s values and ethos of ‘Make easy happen’.
Featuring a new suite of logos and website, the rebranding reflects the transformation of Payright, and visually and verbally differentiates the brand between other buy now, pay later players in the market.
Payright worked with Sydney agency uberbrand to develop the new brand and visual identity and the new Payright website was built and designed by Melbourne-based digital marketing consultancy Sonar Group.
In addition to this, Payright has launched its e-commerce facility meaning merchants can now add the buy now, pay later payment option to the checkout in their online store and customers can select Payright at the online checkout for their purchases.
In its first three years of lending, Payright has acquired over 1,500 merchants with around 100 new merchants joining the platform every month and written 18,000 plans totalling approximately AU$45 million.
Payright’s end customer base is around 20,000 and the company is targeting $100 million in volume in FY20.