Meet the tiny, evil genius promising that there will be "no escape from the lowest prices" in Big W's toy sale.
And trust them, they will release the toys.
The campaign, by Saatchi & Saatchi, builds on the 2014 'Total Toy Domination' campaign, bringing back the evil genius children who control the toy sale from their huge orbiting spaceship. But this year? It's bigger than ever, with more toys than ever before and no escape from the lowest prices.
The campaign will be executed across TV, cinema, print, outdoor, in centre digital screens and in-store POS. It will also include an online presences using bespoke creative, geo targeting mobile message and a Facebook video campaign.