Pandora launches new era of celebrating women

17 March 2016

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Pandora aims to revolutionise how it communicates with its customers.

Pandora has launched a new campaign that aims to honour women’s uniqueness as individuals and as a collective.

The spring 2015 campaign - Unique as We Are - follows the separate lives of different women who come together as a close group of friends to celebrate a friend’s wedding, intertwining their personal narratives.

The campaign shows the collective diversity of women in 100 countries across six continents where Pandora is present.

Pandora senior vice president Stephen Fairchild says the ambition of the campaign is to connect with women on an emotional level.

“With this campaign we’re going one step further than we ever have before to connect with women around the world and cherish what makes them unique, independently and together,” he says.

The print campaign comprises a series of advertising visuals by fashion photographer Cass Bird while television commercial is directed by award-winning director Martin Werner and features Danish actress, Solbjørg Højfeldt.

The campaign launches today with a phased roll-out across key markets.

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