Through an interactive board game.
Prevention of violence against women company Our Watch have launched Comfort Zone, an interactive board game that encourages young people to open up about emotional comfort, consent and respect via DDB Group Melbourne.
DDB Group Melbourne led the campaign development, design and production of the physical game.
Our Watch CEO Patty Kinnersly said that healthy relationships start with healthy boundaries.
“By helping young people know what’s okay and not okay, they can enter relationships knowing where their ‘comfort zone’ is and what to do if something doesn’t feel right," Kinnersly said.
“Campaigns like ‘The Line’, which explores what's okay and what's not when it comes to sex, dating and relationships, are a powerful way to engage young people and start important conversations — but they’re just one part of the bigger picture.
“Lasting change also depends on long-term approaches, including whole-of-school respectful relationships education in every Australian school.”
Players pick a prompt card from the deck, move the slider to their level of comfort, and then reveal their answers to each other by sliding up the tab.
There is an interactive TikTok filter and an online version of the game available.
Our Watch have also launched a TikTok podcast-style series, where celebrities and creators play the game and open up.
Each episode features a different pairing. From 'Heartbreak High' co-stars Bryn Chapman Parish and Sherry-Lee Watson, to Adelaide Crows teammates Josh Rachele and Jake Soligo and influencer couple Taz and Alessia (@tazandalessia).
“Young people don’t want to be lectured, but they do want to talk,” DDB Group Melbourne executive creative director Giles Watson said.
"Whilst disguised as a game, Comfort Zone is really a powerful tool designed to change behaviour.”
Credits:
Client: Our Watch
Creative agency: DDB Group Melbourne
Production: DDB Group, Melbourne’s Maker Studios & Whistle Design Group
Media agency: Atomic
Talent management: Mango Communications
