The telco worked with Virtual Immersive to make shopping easier with the use of augmented reality.
The future of shopping is almost here, as Optus provides a glimpse of what shopping could be thanks to an augmented reality (AR) technology showcase at Westfield Eastgardens in Sydney’s south east.
With just a Samsung Galaxy S20 in the shopper’s hands, the proof of concept application from Virtual Immersive takes hitting the shops to a whole new level.
Using AR, the app provides the user with interactive and highly personalised content based on the likes, dislikes and sizing that they have entered into their profile.
“Imagine looking for a pair of shoes you have had your eye on but you have little time to scour the shops looking for them," Optus VP content and product development Clive Dickens says.
"This application allows you to hold your phone over the image of the shoes instantly bringing up a list of shops nearby that have stock in your size as well as the stores with the best specials. Not only does this save the shopper time foraging through the mall, it also has the potential to save them money.
“Thanks to Optu5G, today’s showcase is a fantastic example of the benefits that 5G can deliver to both the consumer and the retailer, creating a dynamic and efficient shopping experience for the time poor consumer, as well as enabling unique opportunities for retailers to engage even deeper with customers."
Virtual Immersive CEO Simone Clow says 5G is enabling greater control for shoppers over their purchasing decisions.
"By utilising blockchain we can visually depict in AR where the materials from an item such as clothing were sourced, which is becoming increasingly important to savvy shoppers looking for sustainable and ethically made products," Chow says.
"Personalised suggestions of outfits can also be presented to shoppers based on their profile and preferences, revolutionising the way we shop."
Optus currently has more than 860 5G sites live across Sydney, Melbourne, Perth, Adelaide, Brisbane, Canberra as well as key areas outside of these cities.