OPSM transcends style, moves into substance

9 September 2016

Advertiser: OPSM
Creative Agency: Publicis Marcel (Sydney)

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Marcel has launched its first work for OPSM and it’s a very different campaign for the eye care brand.

The new work for OPSM showcases Australians who have an innate sense of style and self. The images are married with the voiceover of philosopher, autor and social activist Dr Cornel West.

The TV commercial was directed by Pool Collectives’ Simon Harsent and signals an emphasis on OPSM’s eyewear to match the brand’s eye care offering.

Marcel Sydney ECD Scott Huebscher says: “The way Simon brilliantly captures people in his portraiture made him an obvious choice to direct this ad. And Dr. Cornel West's thoughts on style was the perfect way to complement the pictures."

OPSM VP of marketing Jee Moon, says: “Style is not just something that is found in the extraordinary and unreal settings of runways or magazines; style is found in the very real people we encounter every day. So in sharing these stories, we hope to reveal something interesting and unique about our brand.”

The campaign runs nationally on broadcast, online and across social.

Client: OPSM
Agency: Marcel Sydney
Production Company: The POOL COLLECTIVE
Director: Simon Harsent
EP/MD: Cameron Gray
Photographer: Simon Harsent
Producer: Eloise Hastings
DOP: Ross Giardina
Production Designer: Tess Strelein
Post Production: Heckler
Editor: Andrew Holmes

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