Oporto is paying tribute to its Portuguese heritage with a new brand campaign shot in its hometown.
For the first time in 30 years Oporto hits the shores of its hometown for a campaign celebrating the essence of the brand.
The colourful spot is features fresh ingredients and the streets of Portugal, set to one of the country's most famous electronic bands, Buraka Som Sistema. It featuers film, photography and 360 degree footage.
Oporto head of marketing Vanessa Rowed says: “We are serious about sharing the authenticity of our brand, shooting in Portugal was therefore the perfect location for us to capture content for our new brand campaign. Being in Portugal enabled us to immerse ourselves in the culture that Antonio brought with him all those years ago. It was worth the investment because now, not only do we have incredible content to share across a variety of channels, we also have a pipeline of innovative new products.”
The film content was directed by The Glue Society.
Footage and imagery will be rolled out as the brand campaign across digital and social channels as well as cinema and TV.