Guiding prospective students through course options and enrollment.
Open Universities Australia (OUA) is encouraging Aussies to turn uncertainty into discovery with a campaign that focuses on the journey of lifelong learning and adventure.
In the first campaign by The Royals since winning the account in a competitive pitch, OUA is seeking to prompt lifelong learners to embrace liminality.
‘Here to guide you there’, highlights OUA’s role in guiding people through the course options, the range of universities suited each student and enrolment.
The Open Universities Australia marketplace brings together online courses from universities across Australia, making it easier for a diverse student audience to explore learning possibilities, compare their options and get started on their study journey.
Catherine Reynolds, chief commercial officer at Open Universities Australia: “In recent years we have made significant gains in the awareness of the OUA marketplace, shifted brand perceptions and helped our national audience have a greater understanding of the ways OUA can help support their journey.”
The Royals executive creative director Stu Turner: “Life is full of moments where we wonder if we should make a change. And that state of liminality has only been amplified by the pandemic and the resulting reassessment by many of us of our work and life goals.”
The integrated national campaign launched April 10, across TV, audio, out-of-home, digital and social media.
Credits
Client: Open Universities Australia Chief Commercial Officer: Catherine Reynolds
Head of Consumer Marketing: Samantha Licciardi
Agency: The Royals
Production Company: Pixel
Director: Andrew Goldsmith
Music: Sonar Music
Sound: Squeak E. Clean Studios
Media Agency: Hatched
