Olive oil Moro's ‘Now add you’ via SICKDOGWOLFMAN

24 June 2022


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Celebrating the diversity of people who use Moro every day to bring their own flavour to the kitchen.

Australian olive oil brand Moro has released ‘Now add you' campaign via creative agency SICKDOGWOLFMAN and production company Sweetshop.

The campaign is live across TV, outdoor, digital and social and is the first piece of the work from Moro by SICKDOGWOLFMAN since it won the business in a competitive pitch in November 2021.

Kristen Moxey, marketing manager, Conga Foods, said: “We know that our brand’s superpower is its exceptional range. It’s a true differentiator with a depth of excellence that can’t be matched.

"So to be able to have a brand platform like ‘Now add you’ that positions Moro as the oil and vinegar for all our loveable human idiosyncrasies is truly exciting”.

Alberta Gunner & Celeste Watson, creatives at SICKDOGWOLFMAN, said: “This was a really fun opportunity to challenge the well-trodden stereotypes and cliches of the Olive Oil category and bring some personality to what has always been advertising that’s focused on heritage, origin and awards.

"This campaign celebrates the diversity of people who use Moro every day to bring their own flavour to the kitchen”.

Phebe Schmidt, director at Sweetshop, said: “This job was an absolute blast and I felt very early on that the script played to my strengths as a Director.

"I had the freedom to bring to life a bold visual tone through monochromatic styling, carefully applied across all aspects of the production design – from the interior decorations, choice of kitchen appliances, and all the way through to our character’s wardrobe."

Client: Moro

Marketing Manager: Kristen Moxey

Brand Manager: Janice Falzon

Chief Sales and Marketing Officer: Daniel Thompson


Creative Director / Founder: James Orr

Business Director / Founder: Jarrick Lay

Design Director / Founder: Jake Turnbull

Creative: Alberta Gunner

Creative: Celeste Watson

Account Manager: Cat O’Brien

Designer: Rohan Hill

Strategic Partner: UNTANGLD

Co-Founder + Business and Operations Director: Jamal Cassim

Co-Founder + Strategy & Research Director: James Needham

Production Company: Sweetshop

Director: Phebe Schmidt

Managing Director: Edward Pontifex

Executive Producer: Greg Fyson

Producer: Niko Aulich

Producer: Jane Smith

DOP: Sherwin Akbarzadeh

Casting: Nick Hamon Casting

Post Production: Arc Edit

Post Producer: Winnie O'Neill

Editor: Dan Lee

Colourist: Edel Rafferty

Online: Eugene Richards

Sound: Final Sound Sound Engineer: Craig Conway

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