Officeworks reminds Australians that EOFYthing could be tax deductable

18 June 2020

Creative Agency: AJF Partnership

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The original campaign has been updated to reflect this period of social distancing, working from home and the increased use of online shopping.

Officeworks is reminding people that EOFYthing they’ve bought for work could be a tax deduction, in an extension of the ‘EOFYthing’ end of financial year campaign AJF GrowthOps first created for Officeworks in 2018.

This years’ campaign message is more pertinent than ever with people forced to work remotely, due to the pandemic, and consumers having potentially bought many more claimable items in the past few months than in normal circumstances.

“The EOFYthing theme has resonated well in previous years, and is now more relevant than ever with so many Australians working from home and looking to save wherever they can,” Officeworks general manager marketing Jess Richmond says.

The concept underwent a late adjustment to reflect this unique period of social distancing, working from home and the increased use of online shopping.

“We have a simple message to get out, which can financially benefit businesses and individuals. That’s worth shouting from the balcony,” AJF GrowthOps executive creative director Andrew Foote says. 

Running throughout June across Australia, the campaign will feature on TV, OLV, social, digital display, OOH, radio, press and in-store.

AJF GrowthOps won silver and bronze in the 2019 Australian Effie awards, and another silver and bronze in the 2019 APAC Effie awards for their EOFYthing campaign for Officeworks.

Client: Officeworks

Agency: AJF GrowthOps
Executive Creative Director: Andrew Foote
Creative Directors: Sandra Galiazzo & Andy Jones
Art Director: Rhyen Ellis
Senior Copywriter: Nick Weller
Senior Strategist: Rebecca Heard
Group Account Director: Susan Bird
Account Director: Catherine Nolan
Account Manager: Lucy Riley
Broadcast Producer: Claire Luongo

Production Company: First Floor Films
Director: Oliver Waghorn
Editor: Damian Capicchiano

Sound House: Final Sound

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