NZTA urgers Kiwi to stop using their phones while driving.
A new campaign from the NZ Transport Agency aims to urge young drivers to think of their passengers and don’t use their phones behind the wheel.
By Clemenger BBDO, the content piece is set to Lionel Richie’s hit 'Hello' and shows passengers intercepting their driver’s hand as it reaches for the phone.
The idea behind the campaign comes from research that passengers feel uncomfortable when their driver uses their phone.
Video content will be run on online TV, Facebook, Instagram, YouTube, Vevo, Pandora, Spotify and will be supported by radio.
Credits:
Agency: Clemenger BBDO/ Proximity
Media Agency: OMD
Client: NZ Transport Agency
Production Company: Curious Film
Executive Creative Director: Brigid Alkema
Creative Director: Emily Beautrais
Creatives: Steve Hansen, Emily Beautrais
Agency Producer: Marty Gray, Jen Gasson
Agency Sound Creative: Mike Gwyther
Group Account Director: Linda Major
Account Director: Bethany Omeri
Account Manager: Matt Barnes
Principal Scientist (NZTA): Paul Graham
Principal Advisor (NZTA): Rachel Prince
Senior Education Advisor (NZTA): Adrian Stephenson
Managing Partner: Matt McNeil (OMD)
Senior Account Manager: Katy Baker (OMD)
Account Manager: Georgia McNaught (OMD)
Director: Ric Cantor
Executive Producer: Matt Noonan
Producer: Stu Giles
DOP: Crighton Bone
Editor: Luke Haigh
Sound Design: Paul Stent
Music Arrangement: Jim Hall, Franklin Rd
Vocals: Age Pryor
