Directed by Gary Freedman and produced by Goodoil.
NRMA Insurance is marking its 100-year history of helping Australians in a campaign via Accenture Song and Initiative Media.
The campaign will be supported by a multi-channel creative rollout across outdoor, digital and print.
“NRMA Insurance has a proud 100-year history of helping Australians protect what matters," said NRMA Insurance executive manager marketing, brand and communications Sally Kiernan.
"Entering our next century as 'A Help Company', we have a firm focus on how we will continue to help protect and prepare customers and communities today and into the future.
“We look forward to introducing new initiatives in our centenary year to support that ambition.
“The Lighthouse' celebrates our heritage of help while making a bold statement about our future. It is a metaphor for how even small acts of help can scale into something powerful and far-reaching.”
Directed by Gary Freedman and produced by Goodoil, the campaign features a fresh treatment of The Beatles’ classic Help! – a track that has been used to support the 'A Help Company' platform since its introduction last year.
“Our partnership with NRMA Insurance is built on a shared belief that brands have a responsibility to act, not just speak,” said Accenture Song ANZ marketing practice lead and CEO of Droga5 ANZ Matt Michael said.
“A Help Company' is more than a campaign – it’s a platform that represents NRMA Insurance’s commitment to helping Australians through its core products and services as well as its education, community impact and advocacy initiatives.
“We’re proud to help bring this next chapter to life, starting with 'The Lighthouse.”
Credits
NRMA Insurance:
- Chief Customer & Marketing Officer: Michelle Klein
- Executive Manager, Marketing, Brand & Communications: Sally Kiernan
- Executive Manager, Marketing Strategy: George Exikanas
- Executive Manager, CXM Partnerships & Business Excellence: Luke Farrell
- Executive Manager, Media, Channels, Performance & Personalisation: Mark Echo
- Manager, Channel Marketing: Bec Alexander
- Principal, Brand Communications: Mahsa Merat
Accenture Song:
- Global CEO, Droga5: Mark Green
- Global CCO: Neil Heymann
- Creative Chair: Nick Law
- ANZ Marketing Practice Lead, CEO of Droga5 ANZ: Matt Michael
- Chief Creative Officer: Barbara Humphries
- Executive Creative Directors: Christie Cooper, James Connor
- Creative Team: Ewan Harvey & Aïcha Wijland
- Principal Director: Kezia Quinn
- Business Management: Patrick Lynch, Emma Brown, Indivar Kumar
- Strategy Director: Tim Wilson-Brown
- Head of Production: Penny Brown
- Senior Producers: Simone O’Connor & Elliot Liebermann
Production:
- Production Company: Goodoil
- Director: Gary Freedman
- Executive Producer: Sam Long
- Producer: Andrew McLean
- DOP: Germain McMicking
- Production Design: Steven Jones-Evans
- Casting Agent: Peta Einberg Casting
- Postproduction: ARC
- Producer: Daniel Bradford-Fry
- Editor: Pete Sciberras
- VFX: FIN
- Colourist: Trish Cahill
- VFX Supervisor: Mikey Brown
- Executive Producer: Billy Becket
- Sound: Massive Music
- Experiential Sound Director: Simone Kane
- Executive Producer: Katrina Aquilia
- Music Re-record: Beatworms
- Composer: Cam Ballantyne
- Music Supervision (The Beatles): Level 2
Initiative:
- Managing Partner, IAG: Luke Carmichael
- Chief Strategy Officer: Thomas Dodd
- Head of Investment, IAG: Suzanne Mellon
- Group Business Director, Head of Initiative Impact: Elle Galipienzo
- Head of Strategy & Product: Tom Davies
- Investment Director: Harry Hooper
- Investment Associate Director: Connor Dempsy
