How do you make a 90s sitcom relevant today? Launch responsive preroll ads, of course.
To promote the launch of every season of 'Friends' on Netflix and to prove that the show is still relevant, Ogilvy & Mather Paris created a nostalgic Pre-Roll campaign by tagging thousands of videos with Friends clips.
Because no matter what you search for on Youtube, there is something in 'Friends' related to it. For example, if you search cute cats, you'll get a preroll clip of Rachel's hairless cat.
See how the clever campaign worked in the case study video above.
Credits
Client: Netflix
Project: The Friendly Preroll Campaign
Agency: Ogilvy Paris
Directeur Général: Philip Heimann
Executive Creative Director: Baptiste Clinet
Creative Director: Nicolas Lautier
Creative Team: David Martinangelus (ACD), Erika Reyes & Mateo Fernandez (AD)
Business Director: Anne-Sophie Carbo
Account Supervisor: Nadia Lasfar
Head of Strategic Planning: Alexandra Mimoun
Strategic Planner: Amélie Delacour
Head of Integrated Production: Antoine Bagot
Production Company: Fighting Fish
Media agency: Google
