Nature’s Own launches ‘For Nature. For You.’ via Publicis Worldwide

8 March 2022

Creative Agency: Publicis Worldwide

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Consumers are increasingly conscious about what they put in their bodies, and they want to support brands kind to the planet.

Nature’s Own has launched a multi-channel campaign, via Publicis Worldwide, showcasing the brand’s new partnership with Greening Australia.

The campaign is aimed at demonstrating Nature’s Own’s commitment to sustainable, eco-friendly practices in the making of their products, packaging, and ingredients, and to looking after nature, as nature looks after us.

The target is consumers who are increasingly conscious about what they put in their bodies, and who want to support brands  kind to the planet.

Publicis Worldwide Executive Creative Director, Ryan Petie: “Nature’s Own has something true to say about their sustainability path.

"They’ve invested in all the right things; from packaging changes to sustainable power in their factories – and now this partnership with Greening Australia. Our hope is that it inspires Australians to support brands that are not taking our nature for granted but nurturing it”.

Campaign activity includes free-to-air, subscription, and on-demand TV, digital and social media, and trade activations in grocery stores and pharmacies.



Michael Duffy, Head of Category Growth

Mark Ho, Category Lead Wellness

Kelly Brightwell, Senior Brand Manager Nature’s Own

Brodie Elliott, Brand Manager

Publicis Worldwide Australia

Ryan Petie, Executive Creative Director

Ian De Raat, Associate Creative Director Art

Christian McKechnie, Associate Creative Director Copy

Emilie Almond, Group Account Director

Fraser Coss, Account Director

Vicki Lee, Director of Broadcast & Content

Chris Moore, Senior Producer

Media - Foundation

Liz Wigmore, General Manager

Arum Nixon, Head of Strategy

Annkathrin Nohns, Connections Director

Tom Corne, Digital Manager

Ana Suarez Pedroso, Investment Director

Production – Zoom Film & TV

Director – Mark Toia

Producer – Keri Grant

Audio Production – Ross Batten (Rosco Audio)

Casting – Ben Parkinson

Music Composition – Zane Adams

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