Push ups are hard. Push ups with your tongue are harder. And weirder.
Randy Reed, tongue trainer and 80s fashion tragic, fronts Nando's latest campaign to promote their newest addition to the menu, Wing Roulette. Performing some questionable pushups and probably licking more than his fair share of germs in the process, Randy Reed is the personification of "fun and quirkiness" for the brand.
Wing Roulette is made from nine chicken wings each basted in one of Nando’s signature flavours. Designed to be shared, diners are invited to spin a ‘Roulette flag’ in turns, eating the wing their spin lands on.
The national campaign, with creative lead by Banjo and media strategy by Match, kicks off on Monday and will run on multiple platforms including radio. It will also be supported by an interactive tongue training website and social media channels with the tutorial ‘how to eat chicken wings like a boss'.
Credits:
NANDO'S
Marketing Director Helen Reece
Marketing Manager Nicole West
Marketing Executive Daniel Glover
BANJO:
Executive Creative Director Georgia Arnott
Creative Group Head Laurence Cronin
Creative Group Head Scott Hopkin
Digital Creative Director Roy Husdell
Digital Designer Sammie Ho
Senior Front End Developer John Fu
Senior Account Director Richard Frost
Account Manager Tom Mort
Digital Account Director Jonathan Stone
Senior Planner Peta Morton
Head of Broadcast Meredyth Judd
PRODUCTION COMPANY THE FEDS
Director Josh Logue
Executive Producer Michael Cook
Producer Yvonne Ortiz
DOP Hugh Miller
Randy Reed Mitch Wright
MATCH
Communications Director Garth Moring
Associate Communications Director Russell Dowse
Communications Planner Rebecca Alexander
Communications Planner Anna Choi
Communications Trader Jessica Booth
