Myer's womenswear.
Myer is launching TOPSHOP in Australia with Olivia De Jonge, Guy Vadas and Bella McGoldrick in a campaign via Howatson+Company.
TOPSHOP's return is part of a step change of Myer’s womenswear offering which in the past six months has welcomed AG, Sportscraft, Lioness, 4th & Reckless, Nobody Denim and The Wolf Gang.
De Jonge, famous for role as Priscilla Presley in Baz Luhrmann's film Elvis, and as Caitlin Atwater in Antonio Campos's HBO limited series, The Staircase, headlines the campaign.
The campaign also features Guy Vadas, Melbourne born TikTok sensation, who has amassed more than 1.5 million followers.
Bella McGoldrick, Byron Bay artist famous for her hyper-realistic, large-scale colored pencil drawings, also features in the campaign.
“Style is more than what you wear, it’s a part of who you are,” said Howatson+Company creative directors, Letizia Bozzolini and Justin Butler.
“This campaign takes us ‘behind the look’ with people who are re-inventing Australian style. We’ve loved seeing Olivia, Guy & Bella in the styling suite, and hope Australia will feel the same.”
Credits
Client: Myer
Creative Agency: Howatson+Company
Production Agency: Howatson+Company
Media: Essence Mediacom a WPP media brand
