Myer has rebranded its returns policy as the "No Regrets Policy" as it aims to push shoppers out of post-Christmas hibernation.
The campaign, by Clemenger BBDO Melbourne, aims to make customers more adventurous, by reassuring them they can return their purchase if they change their minds.
Myer chief merchandise and marketing officer, and deputy CEO Daniel Bracken says the playful rename of the returns policy is part of the recent New Myer strategy.
“The New Myer strategy has seen a host of new brands come on bard in the last six months,” Bracken says.
“The best of Topshop, Topman, Jack & Jones, Nine West, Seed, Stella McCartney intimates and Tiger Mist can now all be found in our stores.
“We want our customers to see our transformation for themselves, and visit our stores to see these grat new brands, layouts and service improvements.”
The campaign will launch in-store and across Myer owned channels. In addition it will roll out across large format outdoor, in-centre media, Adshel, catalogues and digital.