Featuring a reimagined Jamiroquai’s ‘You Give Me Something.’
Myer is reuniting the Christmas spirit in a campaign via Howatson+Company.
“We want to be Australia’s home of gifting and our campaign is all about sparking the joy that comes from receiving and giving a gift this Christmas,” said Myer chief marketing officer Clarabella Burley.
“We’re excited to see this campaign come to life through a new approach to media buying including TikTok’s Holiday Pulse, Pinterest Trend Badges and Quiz Ads to reach a new generation of customers.”
Myer has collaborated with local artist Sycco to reimagine a Christmas tune, Jamiroquai’s ‘You Give Me Something.’
The campaign is live across TV, BVOD, OOH, digital, social, PR, online, in-store experiences, visual merchandising, gift wrapping and team member uniforms.
“Myer continues to pursue a fresh approach to retail, and Christmas is no exception – from the ‘non-Christmas’ Christmas song, to collaborating with an artist like Sycco, to the music-video style vision,” said Howatson+Company creative directors Justin Butler and Leti Bozzolini.
Credits
Myer
Chief Marketing Officer: Clarabella Burley
Head of Brand, Marketing: Kirsty Wilson
General Manager, Marketing: Lina Cabai
Marketing Coordinator, Brand & Lam: Tara Sheridan Johnston
Creative agency: Howatson+Company
Production: Plus Also Studio
Director: Hamish McGregor
Online + VFX: Heckler
Media: Essence Mediacom
