'When you know, you know.'
Mutti’s tinned tomatoes come with a heavenly twist in a campaign via Special.
The ‘When you know, you know’ campaign introduces an Italian goddess of pasta sauce to show there is more to Mutti than tinned tomatoes.
Special group creative directors Sian Binder and Lea Egan said Mutti has a special place in their hearts.
“It is such a wonderful brand, and the playful, inventive and creative tone of voice is so unique for the FMCG category,” Binder and Egan said.
“We are so proud to continue this campaign and see it being able to live for a very long time.”
The new campaign continues the ‘When you know, you know’ brand platform introduced by Special for Mutti in 2021.
The campaign is running across BVOD, SVOD, CTV, OLV, OOH, DOOH, digital, social and POS.
“'When you know, you know' brand platform has been extremely successful in driving awareness of Mutti as a premium grocery brand,” Mutti marketing director Samantha Filocamo said.
“We are excited to continue this campaign with a focus now on our pasta sauces with our new 'goddess of pasta sauce' that captures the same witty and bold style we've become known for.”
CREDITS
Mutti
Managing Director Trish Pegorer
Marketing Director Samantha Filocamo
Brand Manager Alex Zappia
Shopper Marketing Manager Amy Smith
Agency Special
CEO Lindsey Evans
CSO Dave Hartmann
CCO Tom Martin
CCO Julian Schreiber
Group Creative Director Sian Binder
Group Creative Director Lea Egan
Team Lead Gill Russell
Business Manager Molly Cording
Integrated Producer Will Sealey
Production Company Photoplay
Director RBG6
Executive Producer Oliver Lawrance
Line Production Grandma
Line producer Tadas Vaitmonas
DP Nikita Kuzmenko
Production Designer Sigita Šimkūnaitė
Costume stylist Juozas Valenta
Editor Gustav Ostrom
Colourist Nicke Cantarelli
Online Artist Brad Smith
Sound Post Mosaic
