Showing up for people, partners and communities.
MTC FutureReady is repositioning how it shows up for its people, partners and communities in a campaign via DO. ANZ.
‘Power Your Potential’ recognises that for many Australians - including culturally and linguistically diverse communities, people with disability, Indigenous youth, and those facing barriers such as low literacy - the pathway to employment isn’t always clear or accessible.
Real people and voices from the MTC community are placed front and centre - not as subjects, but as storytellers.
“This platform is about recognising the potential that already exists within people, and MTC’s powerful role in harnessing this. It’s human, optimistic and grounded in real stories - which is exactly what makes it powerful.” Neale Horrigan, Partner & ECD.
“‘Power Your Potential’ represents a defining moment for MTC FutureReady,” said MTC FutureReady general manager marketing and communications Claire van Heyningen.
“It reflects our ambition to evolve alongside the communities we serve and to meet modern Australia where it is – with confidence, empathy and belief in what people can achieve.
“This platform reinforces our commitment to breaking down barriers, creating opportunity, and backing every individual with the tools, capability and support they need to build meaningful futures."
Credits:
CLIENT / MTC FutureReady
AGENCY /DO.ANZ
PRODUCTION COMPANY/ SAM.I.AM
PRODUCER/ Will Mumford
DIRECTOR & PHOTOGRAPHER / Billy Plummer
LEAD STYLIST / Jana Bartolo
WARDROBE STYLIST / Imogen Woodford
HMUA / Gavin Anesbury
