Momentum focuses on the power of positive energy

11 November 2016

Creative Agency: DDB Melbourne

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Momentum Energy is spreading the love with its new spot.

Momentum Energy and DDB Group Melbourne has launched a heart-felt campaign entitled 'Hi', which aims to provide some positive energy to the category.

The campaign spot tells the romantic tale of two office cleaners, Tam and Lucia, and how they came to meet.

It will be augmented by several shorter spots that build on their story in the coming months. Throughout the TV campaign, Tam and Lucia demonstrate that it’s the little things that make a big difference. 

“Ironically, big bills and bad customer service means the main thing most big energy companies provide for their customers is a whole load of negative energy,” DDB Group Melbourne creative director Jim Ritchie says. “Momentum have a more positive approach to providing energy; they’re transparent with their pricing, they offer award-winning Aussie service, and because they’re owned Hydro Tasmania, they’re committed to a more sustainable energy future”. 

The campaign stems from Momentum’s vision of making energy human. “We know our customers have many choices when it comes to an energy provider,” Momentum Energy’s general manager of sales and marketing Amy Childs says. “At Momentum we feel privileged that our customers choose us and we want them to feel good about that choice.” 

The TV campaign was directed by Abe Forsyth and will be supported by radio, outdoor, social and display.


Client Team

General Manager Sales and Marketing – Amy Childs
Head of Marketing and Communications – Naomi Morton
Acquisition Marketing Manager – Alex Kharucky 


Chief Creative Officer - Darren Spiller
Creative Director – Jim Ritchie
Head of Onscreen – Tuesday Picken
Executive Planning Director - Ian Forth
Senior Planner – Rob Martyn-Wilde
Senior Client Lead – Angela Bishop
Account Manager – Stuart Smith
Account Manager – Zoe Klein 


Production Company – Goodoil
Director – Abe Forsythe
Executive Producer – Sam Long / Simon Thomas
Producer – Emma Lawrence
DOP – Lachlan Milne 


Editor – Drew Thompson, Arc Edit
Grade – Martin Greer, The Refinery
Online Edit – Eugene Richards, The Refinery
Music – Karl Richter, Level 2 Music
Casting – McGregor Casting (Sydney) and Nick Hamon (Melbourne)

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