Momentum is launching “Move with Momentum” with a through-the-line campaign for Victorians.
Momentum Energy has launched its latest campaign, 'Move with Momentum', which highlights the energy retailer's consumer empathy when moving home.
Developed in partnership with independent consultants LDS, and creative agency B.B.E, the campaign leverages local insights about what it’s like to move in Melbourne and Geelong.
“The campaign features the kind of tongue-in-cheek insights about moving that are only possible with local knowledge and understanding," Momentum head of marketing and communications Naomi Morton says.
"We’re 100% Australian owned, with call centres in Melbourne and Hobart, so we genuinely understand what it’s like to move house here.”
The campaign includes a 30-second film and a series of large and small format OOH placements in key areas, featuring localised creative.
This is the second spot led by LDS and B.B.E for Momentum, after refreshing the brand and launching “0% off” in July last year.
“It's a universal truth that no one likes to move, and we know that engaging with suppliers during this time can be a pain point for Australians," B.B.E strategy director Tim Evans says.
"We hope this new platform will resonate with Victorians on a local level and bring a smile to people's faces, while highlighting Momentum's position as a locally owned energy retailer who can empathise and deliver on what Aussies really want during a move."
