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eCommerce software solutions Mirakl is positioning its agentic commerce as something that can support Santa from CEO burnout in a campaign via AiCandy.
Every character, scene and pixel has been brought to life through a fusion of advanced Ai tools and traditional filmmaking craft.
“The festive season is the one time of the year when people genuinely look forward to Christmas advertising, so we wanted to capitalise on that moment and set out to create a modern Christmas story where even Santa himself reaches breaking point under the pressures of modern working life,” said AiCandy co-founder and head of creative, Marcus Tesoriero.
“At its core, our film is about showing brands and retailers that they now have the tools to achieve the impossible.
“The idea shows that even the busiest CEO in the world, Santa, can’t keep up without the magic of agentic commerce.”
Mirakl vp and head of corporate affairs, Hugo Weber, said the timing reflects both the holiday moment and Mirakl's positioning at the intersection of AI and commerce.
“ As businesses grapple with how to integrate AI into their operations, Santa Quits demonstrates that Mirakl not only builds an agentic commerce infrastructure, we embody the AI-first philosophy in how we market ourselves,” said Weber.
“The meta-narrative of using AI to tell a story about AI-powered commerce is intentional. Just as we help the world's biggest brands harness AI to meet impossible customer expectations, we used AI to create this film, showing what's now possible when technology meets creativity.”
‘Santa Quits’ will run globally across digital and social channels throughout the festive season.
“Ai filmmaking is unlocking a new level of creative possibility,” said AiCandy co-founder and head of production, Kent Boswell.
“Stories of this scale and depth can now be crafted with game changing speed and efficiency on tighter budgets, giving every brand the freedom to bring imaginative worlds to life with cinematic quality and genuine heart.”
CREDITS
Client: Mirakl
Mirakl VP, Corporate Affairs & Impact: Hugo Weber
Mirakl Director Design: Romain Séchan
Creative & Ai Production: AiCandy, Australia
Head of Creative: Marcus Tesoriero
Head of Production: Kent Boswell
AI Film Director: Dr Machakil
Sound Designer: Matt Perrott (Mighty Sound)
Colourist: Keiran Lee
