With DJ Cyril.
MILKLAB has taken to Brisbane’s Lina Rooftop with DJ Cyril for a coffee shop set via 72andSunny.
This follows the success of the Coffee Shop Sets with Tones And I in Melbourne, which helped boost MILKLAB’s Oat milk distribution by 1,093 cafes, reach almost 3 million on social media, and increased brand consideration from 29% to 34%, according to MILKLAB.
“Following the huge success of the Tones And I Coffee Shop Sets in Melbourne, we wanted to bring the same energy to Brisbane but with its own twist,” said MILKLAB head of marketing, Natalie Latimore.
“The rooftop setting, Cyril Djing, and our signature Oat and Matcha lattes allowed us to capture authentic moments of consumption and connection, while celebrating how young Aussies are embracing mornings as the new nightlife.”
The campaign is live across social channels, as well as campaign assets across OOH, Spotify and BVOD.
“Coffee Shop Sets builds on the cultural shift we sparked with MILKLAB, where we discovered people were craving connection and experiences that went beyond, or even replaced, traditional nightlife,” said 72andSunny CCO, Wez Hawes.
“Cyril’s sunrise set on the Lina Rooftop captured that shift perfectly, and together with a nationally packed lineup of early-morning activations, helped power the broader success of the Coffee Shop Sets series.
“Shoeys are out. Buckies are in. Instead of just observing culture, we’re actually shaping it now.”
Credits:
Client: MILKLAB
Agency: 72andSunny Australia
Media: SPEED
Film Production: WeKnowVideo
Photographer: Chris Crawford
Talent: Cyril
Management: CEA
Event management: PIM Group
Sound Mix: Otis Studios
Retouching: Dave Mercer, Adam Hayes
Location: Lina Rooftop
