Menulog's ‘Talking Snack with Latto’ via Thinkerbell

16 April 2024

Creative Agency: Thinkerbell

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Comprised of three episodes being shared across social.

Australian-born on-demand delivery platform Menulog has launched a social series with US rapper Latto titled ‘Talking Snack with Latto’.

Created via Thinkerbell, the social series was shot when Latto was in Australia for the first time, shortly after Menulog introduced the next chapter of the ‘Did Somebody Say’ Brand platform starring rising hip hop star Latto and pop icon Christina Aguilera.

Thinkerbell executive creative tinker Sesh Moodley said Latto is infamous for her potty mouth and isn't afraid to talk smack about her rivals.

"So it made perfect sense to get her in the studio to talk smack about our beloved Aussie delicacies. She brought that BIG Energy she’s known for, so we had to cut most of the footage out - but we got enough to work with to make three episodes of top-tier social content," he said.

Comprised of three episodes, the content highlights how Menulog delivers the best snacks whilst tapping into rising TikTok trends.

The three episodes being shared across social include: ‘Matchy Matchy’ (Ep 1): Australians have ridiculous names for their weird-foods. Latto tries an array of Australian snacks with unusual names, one by one, and then Menulog asks her to guess the right name of the snack.

‘Swearin In’ (Ep 2): As Latto eats an array of Australian snacks, she picks up cue cards that outline a very normal Australian swear word in a sentence that reacts to the food. If she gets it right, that’s a bingo.

'Assembly Required’ (Ep 3): In the final episode, Menulog provides Latto with deconstructed Australian foods and has her try to work out how to assemble them before eating.

Menulog head of brand and media Fiona Bateman said this campaign with Latto is part of the platform's journey to continue to ingrain ‘Did Somebody Say’ into Australian culture.

"Menulog has recently moved beyond takeaway from restaurants and is now delivering from all kinds of stores, with snack food and treats being the most ordered items," she said.

"Getting Latto to try some of Australia’s best loved snacks for us, in her hotel on the Goldie, felt like a really fun way to land this new offering as well as giving Australia an insight into our rap superstar’s hilarious and incredibly engaging personality.”



Client: Menulog

Australia Creative: Thinkerbell

Production: The Producers

Director: Amber Mealing

Talent Management: Talent Republic

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