Paint the town green.
McDonald’s Australia is bringing the Grinch Meal down under in a campaign via Wieden+Kennedy Sydney.
The campaign is directed by Jesse James McElroy.
“It’s Grinch boy summer and we couldn’t be more excited to share this meal with our customers,” said McDonald’s Australia marketing director of manu and brand, Amanda Nakad.
“With a fun new campaign, limited-time menu drops, cheeky collectibles and a whole lot of holiday havoc, it’s the kind of chaos we’re absolutely here for.”
The Grinch has given 16 Macca’s locations a mischievous makeover, turning the classic golden arches a shade of Grinchy green.
“Getting to work with Macca’s is already iconic, but working with Macca’s AND Dr. Seuss Enterprises is next level,” said Wieden+Kennedy Sydney.
“It’s not everyday you get to play with miniatures, dress a method actor in an iconic green costume, and get him to jump through the centre of the earth.”
CREDITS
Client: McDonald’s Australia
Agency: Wieden+Kennedy Sydney
Director: Jesse James McElroy
Production Company – Film: Alfredo Films Inc
Photographer: Bonnie Coumbe
Prod Company – Stills: Photoplay Photography
Post Production: Arc Sydney
Audio Production & Music Composition: Rumble Studios
Media Agency: OMD
In-Restaurant Agency: Akcelo
PR & Influencer Agency: Eleven
Digital Agency: Digita
