The Globetrotters.
McDonald's Australia is launching its Dunked Korean Sticky BBQ range with the Harlem Globetrotters, the world’s most legendary trick-shot dunkers for its campaign via Wieden+Kennedy Sydney.
The line-up of menu items include the Dunked Korean Sticky BBQ McCrispy, Dunked Korean Sticky BBQ McSpicy, as well as Chicken McWings and Chicken McNuggets, served with Korean Sticky BBQ sauce on the side.
“With a resume boasting insane trick-shots, Guinness World Records and 100 years of dunking experience, the Harlem Globetrotters were the perfect candidates for the job,” said W+K Sydney senior creatives Jack Elliott & Lochie Newham.
The campaign follows Globetrotter team members Moose, Prince, Sunshine, Torch and Thunder through a day-in-the-life as Macca’s employees.
The work is set to run for six weeks and can be seen across TV, cinema, OLV, radio, digital audio, OOH, paid and organic social, CRM, in-store, in the MyMacca’s app and content partnerships with Val Morgan.
“At Macca’s, we’re always looking for ways to celebrate the things our fans love most, and for many, it’s all about the sauces. Partnering with the legendary Harlem Globetrotters allowed us to lean further into our Peak Chicken era with a level of flair and energy only they can bring,” said McDonald’s Australia marketing director of menu and brand, Amanda Nakad.
“By merging their world-renowned dunking expertise with our new Korean Sticky BBQ Dunked range, we’ve created a campaign that feels exciting and fresh for our Australian and New Zealand markets.”
