In collaboration with Hot Wheels.
Mattel is collaborating with Hot Wheels in its new Mattel Brick Shop Brand campaign via Thinkerbell.
“With our passion for cars, we feel Mattel Brick Shop brings something to collectible construction that continues to build on what we’ve always done; fuel imagination, inspire storytelling and create emotional connections," said Mattel APAC managing director Paul Faulkner.
“We think collectors and car lovers alike are going to be obsessed.”
The campaign features Australian race-car driver Craig Lowndes, who built the Mattel figurine 1954 Mercedes-Benz 300 SL.
The car compromises of 1,600 pieces, metal parts, licensed decals and an accompanying 1:64 die-cast metal car for display.
To launch the Mattel Brick Shop range, Craig’s one-of-a-kind model was made available for purchase at Carsales.com.au for $219.99.
A version of the original model will be available for pre-sale alongside the Mattel Brick Shop™ Hot Wheels™ 1963 Corvette Grand Sport ($79.99) and the Mattel Brick Shop™ Hot Wheels™ 1990 Honda NSX ($79.99).
“When you have such an authentic product that real fans will understand the ins and outs of, you really need to launch it in an authentic way,” said Thinkerbell chief creative Tom Wenborn.
“It’s really been a labour of love for the team piecing these little beauties together for shoots.”
ENDS
Credits
Creative agency: Thinkerbell
Client: Mattel
Media: UM
Production: Thinkerbell
