Matt Moran's 'Unconventional Oven' is not what you think

4 December 2015

Creative Agency: DDB Melbourne

1 0
Chef Matt Moran unveiled what looked like another celebrity product launch, but instead was a campaign with a much deeper message.

With more than 5000 children left in cars every year, KidSafe and AAMI set out to prove just how hot the sun makes a parked car, by getting Moran to literally cook a meal in one.

The campaign, by DDB Melbourne and Will O'Rouke, saw Moran invite press to the product launch of the 'Unconventional Oven' at Sydney's Bondi Beach, where he prepared a lamb loin. When it came to plating up the meal he prepared, onlookers saw Moran walk over to an SUV and pull out the fully cooked piece of meat.

“The real reason I’ve got you here today has got nothing to do with me launching my new oven. It’s to do with over 5,000 kids being left in cars every year. And as a father I’m absolutely gobsmacked” said Moran. “Australia needs to know that it is not safe to leave a kid in a car – it is like an oven.”

DDB Melbourne executive creative director Simon Bagnasco said: “This has been a project 12 months in the making - one that has drawn on the varied disciplines in our building. As we come into the hotter months, we sincerely hope it raises awareness of this important issue.” 

Within 24 hours the campaign has already been featured on The Project, Channel 9 News and Today as well as blogs and news sites across Australia and New Zealand.


Client: Kidsafe Australia 

Melanie Courtney

Jason Chambers

Supporting partner: AAMI

Josh Wittner

Angela Wilkinson

Donny Whitton


Chief Creative Office DDB Melbourne: Darren Spiller

Group Managing Director: David Brown

Executive Creative Director: Simon Bagnasco

Creative Director: Jim Ritchie

Creative: Toby Kennedy

Creative: Jordy Molloy 

Creative: Jim Ritchie

Head of Broadcast: Simon Thomas

Senior Broadcast Producer: Tuesday Picken

Agency Editor: Marissa Brian

Motion Designer: Joshua Cameron

Senior Business Director: Julia Sheehan

Senior Business Manager: Kristen Mahler

Account Director: Diana Sinclair

Managing Director: Elly Hewitt (Mango)

Account Director: Susie Thomson

Head Of Experiential: Ben Barratt-Boyes

Executive Producer: Gemma Lahney

Account Manager: Zoe Watson

Head of Social: Penelope Lipsham

Account Executive: Erin Taylor 

Head of Digital: Matt Oxley

Executive Producer: Kristy Russell

Producer: Victoria Houen

Head of Digital Art: Jonathon Yuen

Designer: Milena Marin

Developer: Michael Raffaele

Production House: Revolver / Will O’Rourke

Director: Stephen Carroll

MD & Executive Producer: Michael Ritchie

Executive Producer: Pip Smart

Producer: Tobias Webster

Line Producer: John Sandow

DOP: Grantley Smith, Will Robertson and Joshua Heath

Post House: The Butchery / The Refinery Sydney

Post Producer: Amelia Babos

Editor: Dan Lee - The Butchery

Online: Drew Downes - The Refinery Sydney

Grade: Drew Downes - The Refinery Sydney

Sound: Colin Simkins - Gusto Music

Infrared Technician GTEK: Grant Law


Related Content

Latest Campaigns

comments powered by Disqus