Marks & Spencer showcases mothers' personal stories

24 January 2019

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Marks and Spencer Australia has rolled out a new branded content push to show no two lives are the same.

Marks & Spencer (M&S) Australia has come out with its first content campaign to share personal stories of mothers.

Created by marketing agency ClubQT and produced in-house by RYOT Studio 'Life Isn't Uniform' features interviews with Australian paralympian and influencer Jessica Smith and fashion blogger Deauvanné Athanasakis.

The series is an extension of the popular M&S UK campaign.

M&S Australia marketing manager Paige Griffith-Carmichael said the partnership with ClubQT was a natural fit for the brand.

“The quality of M&S schoolwear is well known and loved by generations of children across the globe,” Griffith-Carmichael said.

“We’re proud to be bringing this campaign to life for the new generation of Australian parents and their children in partnership with our team at ClubQT and RYOT Studio.”

RYOT Studio head of brand Zoe Cocker said the campaign reflects the high demand for branded content from advertisers.

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