Using the Return on Dyslexic Thinking report.
Made By Dyslexia, is revealing the economic value of Dyslexic Thinking in a campaign for global Dyslexia Awareness Day on October 8 via DDB Group Melbourne and Ocean Outdoor.
The global economy is missing out on $US3.2 trillion, according to the Return on Dyslexic Thinking report.
“Dyslexic thinkers have the skills needed to collaborate with AI and turbocharge innovation in this new age,” said Made By Dyslexia founder Kate Griggs.
“The ‘Return on Dyslexic Thinking’ should give every workplace a financial imperative to harness these skills. Leading companies aren’t asking if they should empower dyslexic talent, but how fast.”
The UK could more than triple the contribution of ‘Dyslexic Thinking’ to the UK economy from £29.5 billion to £98.2 billion, according to the report.
The campaign is live in a global out-of-home campaign, supported by Ocean Outdoor, in the UK across prime billboard and poster sites
The report and campaign are supported by companies, entrepreneurs and dyslexics, including HSBC, Cisco, GCHQ, Randstad Enterprise, Nick Jones and Dame Maggie Aderin-Pocock.
Alongside Randstad Enterprise, the charity is working with FTSE 100, S&P 500 and other organisations.
“Empowering Dyslexic Thinking isn’t a tick-box exercise,” said Randstand Enterprise chief executive Mike Smith.
“For organisations and nations that want to grow, lead and innovate, the ‘Return on Dyslexic Thinking’ makes the business case to recruit and empower this talent.”
Billboard and poster sites are live in locations across London include Canary Wharf, Battersea Power Station, Westfield White City and Westfield Stratford.
“We are once again incredibly proud to partner with Kate to prove the value of Dyslexic Thinking,” said DDP Group Melbourne chief creative officer Psembi Kinstan.
“This report is a critical step towards one of our largest campaigns to date. Watch this space.”
