And Media Republic.
Macpherson Kelley supports individuals making the right choice at the right time in a new campaign developed by creative agency By All Means.
Established in 2014, By All Means has worked with client partners including Lifestyle Communities, City of Melbourne, Elmo Software, My Plan Manager, Junior Adventures Group, Macpherson Kelley, DJSIR, Bridge Road Brewers and TasNetworks.
Macpherson Kelley national managing principal Grant Guenther said that good thinking is what drives better outcomes for our clients.
“Our new brand platform reflects the way we approach our work – not just with legal expertise, but with insight and understanding of our clients' industries and challenges,” Guenther said.
“We're very excited with this new campaign, and it was a pleasure collaborating with the By All Means team.”
The campaign features five OOH executions and a series of contextual out-of-home placements in strategic business locations, including airports and office towers via media agency Media Republic.
The project began with an extensive strategic phase, led by By All Means and working closely with Macpherson Kelley and media agency Media Republic to uncover the unique combination of qualities that set the national firm apart in a crowded legal landscape.
By All Means strategy partner Georgie Pownall said that throughout the conversations they had with Macpherson Kelley, what became clear was their sharp thinking and business acumen.
“But what really stood out was that, above all, they’re genuinely good people who possess deep emotional intelligence,” Pownall said.
“This unique combination shaped the foundation of ‘Good Thinking’ - a brand platform, grounded in truth, from attracting new clients and talent, to shaping how the business engages with staff, industry and clients.”
