148 years of history.
After 148 years of history, XXXX is flipping the traditional idea of beer advertising on its head in a campaign via Thinkerbell.
“XXXX has always been there at the moments that matter and the ones that don’t, not as the centre of attention, but as the glue that can bring people together,” said Lion brand director – core beer, Karen Sterling-Lewis.
“Made for XXXX acknowledges that legacy with confidence and humour. It reminds people that XXXX is the champion of the good life.”
The launch of Made for XXXX will roll out via an episodic content series.
This will roll out via TVC, OLV, Social, and Radio executions.
“It’s hard to believe we didn’t see it sooner. All the stuff you do with your mates was made for XXXX,” said Thinkerbell executive creative tinker, Jonny Rands.
Once you realise that, everything clicks - including looking forward to a few knock-off Golds after work today, which means even writing this Press Release, was made for XXXX.”
Credits
Creative agency: Thinkerbell
Client: Lion
Media: EssenceMediacom
Social: We Are Social
Shopper: VML
Production: Finch
Director: Benji Wienstein
Sound: Electric Sheep
