'Lindt EXCELLENCE Mastery' via Richards Rose

27 July 2022

Creative Agency: Richards Rose

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The TVC will run for several months in metro and regional areas.

Lindt Chocolate has released ‘Lindt EXCELLENCE Mastery’ via creative agency Richards Rose to kick off the brand’s first locally made TVC in  five years.

The camapign features Lindt Australia’s master chocolatier Thomas Schnetzler, one of only eight globally.

The emotive creative brings Lindt's passion, dedication, and creativity to life, shining a spotlight on Lindt Australia’s skilled master chocolatier and how each Lindt EXCELLENCE block is created from the high quality ingredients that never fails to entice and excite the senses.

Nick Brock marketing director Lindt Australia, said: "We are very proud that we were able to produce this TVC locally here in Australia for Lindt EXCELLENCE."

"The TVC showcases the determination, creativity, craftsmanship and obsession that it takes to become a Master and to create the world’s finest chocolate."

Digby Richards, CEO of creative agency Richards Rose, said: “This is classic brand-building – identify your distinctive asset and make it an engaging, authentic story. A bit like the master chocolatier, our team with the client team have played a determining role over some time to craft this work to life.”

Lindt EXCELLENCE Mastery,’ TVC will run for several months in metro and regional areas, on Subscription TV, Catch Up TV, and YouTube.


Lindt Australia:
Marketing Director: Nick Brock
Marketing Manager: Melian Stawell
Brand Manager: Lucas Frigo
Master Chocolatier: Thomas Schnetzler
Media Manager: Shalyce McLean
Creative: Richards Rose
CEO: Digby Richards
Head of Account Management:
Kristen Sandberg
Account Director: Claire McGinley
Executive Creative Director: Adam Rose
Senior Art Director: Justin Lim
Senior Copywriter: Mark Sharman
Production Company: Taxi
Films Director: Tristan Houghton
Producer: Imogen Dick
Post Production: White Chocolate Music
Composition: Every Good Boy A
Audio Production: Squeak E Clean

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