The health of both people and the planet.
Wunderman Thompson has launched Life-Space Probiotics’ brand campaign.
The campaign is designed to promote the important role that probiotics play when it comes to looking after microbiomes.
Georgia Bruton said, “Life-Space Probiotics aim to help the health of both people and the planet. The opportunity to support an ambitious brand, with our passion, love and expertise of the category has resulted in a wonderful purpose-led strategy and campaign.”
The three-year partnership between Life-Space and the Great Barrier Reef Foundation will provide up to $2.25 million of funding into probiotics research. It will aim to boost the health and survival rate of baby corals and assist in restoring damaged areas of the Great Barrier Reef, as it experiences its sixth mass bleaching event in history.
João Braga, chief creative officer at Wunderman Thompson, says: “The change we need can’t be left with individual Australians; it’s not enough impact to protect our ecosystem in time. But big business investing in the regeneration of our planet can make the impact we need.”
Eric Chen, CEO of Life-Space Group added: “At Life-Space, understanding and positively impacting the health of both the human and nature’s microbiome is our life’s work. Combine this purpose with our wonderful team with the talent from Wunderman Thompson, launching our brand in a visually arresting form and creating a platform to share the power of probiotics is exactly where we want to be.”
The initiative follows research findings by the Australian Institute of Marine Science which indicates probiotics can contribute to as much as a 40% increased survival rate for some corals under heat stress.
Credits
Client: Life-Space Group
Eric Chen, CEO
Allan Qiu, Head of Marketing
Simone Smith, Marketing Manager
Hong Xu, Snr Brand Manager
Agency: Wunderman Thompson
Production Company: Collider
Director: Clemens Habicht
Music: MSO and Composer Adrian Vincent
Media: PMG
PR: Hill & Knowlton
