Lidl Ireland has launched its 2016 Christmas campaign highlighting that it’s the people, not the presents that are most important at Christmas.
Called 'Homecoming', the ad features a family who have come together to recreate Christmas for their father in their old family home.
Tucked away in the country, the house has been left to fall into a state of disrepair and, coupled with the death of the their mother, the family are inspired to rally around and bring the old home back to life in time for Christmas. Taking the viewer on a journey, from clearing away the cobwebs to the arrival of the elderly father, it is when the snow starts to fall that Christmas really begins.
The soundtrack to the spot is a cover of 'Have Yourself a Merry Little Christmas' by the young Irish artist Soak.
Creative Agency: Chemistry
Creative Director: Mike Garner
Planning Director: Sinead Cosgrove
Agency Producer: Fiona McGarry
Art Director: Hugh O’Connor
Copywriter: Mark Tuthill
Account Team: Dee Gunning, Audrey Farrelly, Emma Spicer
Production Company: Antidote
Director: Henry Mason
Producer: Andrew Freedman, Tess Bunworth