Levi's partners with Habitat for Humanity Australia

11 June 2021
 

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The new campaign for Levi’s Workwear was developed by Monster Children Creative.

Levi’s Australia and New Zealand has come together with not-for-profit housing organisation Habitat for Humanity Australia to create a new campaign for Levi’s Workwear.

Titled ‘Work Means More’, the documentary style project was developed by Monster Children Creative and features a group of dedicated tradespeople, volunteers and the local community coming together to provide housing for a Blue Mountains resident who lost everything in the Black Summer Bushfires.

Elisabeth has lived in Dargan for over 47 years, and lost her home in the fires that tore through the region in December 2019.

She has been living in a makeshift shed ever since and working every day to restore her property and rebuild her life.

The group of volunteers from Habitat for Humanity Australia worked alongside a small team of tradespeople comprising a carpenter, builders, roofing specialist and landscape gardener to install a comfortable temporary home for Elisabeth, with fresh paint and decking, plumbing and landscaping.

The project highlights the enormous value gained from the physical work undertaken, for both Elisabeth and for those volunteering.

“This is the type of contribution and connection that gets us out of bed each morning. What a privilege it was to come together with so many committed and inspiring humans," Levi’s head of marketing Trent Bos says.

"Two years on from the devastating Australian bushfires that swept across our land, we wanted to let our communities know that we haven't forgotten about you."

Habitat for Humanity is an international not-for-profit organisation driven by the vision of a world where everyone has a safe and decent place to live.

The housing organisation has grown to become a leading global non-profit working in more than 70 countries, with a mission to build strength, stability, and self-reliance through shelter.

Worldwide, Habitat for Humanity has helped more than 35 million people access safe and decent housing, along with access to water, sanitation and hygiene to build better lives.

The Work Means More campaign is now live across outdoor, digital, print and in-store.

Credits

Client: Levi’s Australia New Zealand
Head of Marketing: Trent Boss

Agency: Monster Children Creative
Creative Director: Matt Pike
Account Manager: Ben Murgatroyd
Designer: Jye Kwong

Production: Monster Children Films
Director: Lincoln Caplice
DOP: Andrew Gough
Executive Producer: Jamil Hassan
Producer: Sally Quade
Photographer: Chris Searl
Photo Assistant: Isa Sanchez
1st AC: Thomas Rolfe
2nd AC: Tom Cole
2nd Unit Camera Operator: Chris Moore
Sound Recordist: Martin Cox

Editor: Lincoln Caplice
Colourist: Fergus Rotherham
Music Composition: Rennie Adams
Sound Post Production: Sonar Music
Additional footage: Sky High Productions
Additional Fire Footage: Dave

Tradespeople:
Coralie Stuart
Natnael Damena
Johari Hassan
Byron Chadwick
Josh Ku

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