Bankwest celebrates side-hustlers with Urban List via Union

10 June 2021

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To launch the campaign, Urban List will be sharing tips and tricks to starting a side hustle, as well as inspiration from a number of successful side hustlers.

Union, WPP AUNZ’s bespoke national group model created to service Bankwest, has launched a new campaign in collaboration with Urban List to promote Bankwest’s suite of products that make it easy and simple to set up a side hustle.

Bankwest currently supports more than 1.1 million customers nationwide to achieve their financial goals.

With reportedly one-in-three millennials obtaining a side hustle outside their normal job, the bank is now striving to help entrepreneurial millennials hustle hassle free with the support of Urban List.

“Together we are aiming to shine a light on Australia’s most brilliant brains, businesses and ideas, and encourage others to follow in their footsteps," Urban List commercial director Daniel Harris says.

To launch this campaign, Urban List will be sharing tips and tricks to starting a side hustle, as well as inspiration from a number of successful side hustlers who have turned their passion into a full-time job.

There is also a competition for one side-hustler to win a grand prize of $5,000 to pursue their side hustle dreams.

“Bankwest’s Bank Less is all about getting out of the way and genuinely helping our customers, and this new campaign does just that by offering real value and support for the Side-Hustlers out there," Union executive creative director Paul Nagy says.

"I’m particularly excited about our partnership with Urban List: inspiring articles, tips and tricks to genuinely motivate and incentivise more Australians to kick start their projects.”

Alongside sharing tips, tricks and inspiration, the campaign focuses on the practical ways Bankwest helps entrepreneurs to launch and grow their business idea.

It showcases the customer benefits of the award-winning and low-fee everyday Bankwest Business Zero Transaction Account, and the Bankwest Business Simplify platform used to build online stores.

These are two Bankwest products ideal for those entrepreneurs looking to take their side hustle to the next level.

“Bankwest strives to provide the support its 1.1 million customers across Australia need and want to achieve their financial goals, and those customers are increasingly young Australians dreaming big," Bankwest chief customer officer Paul Vivian says.

“We want to be known for helping customers achieve those financial goals, now and for the future, with simple, digital solutions for their managing finances, as they build their careers and businesses.

“Small businesses are the life blood of the economy and key to our economic growth and resilience, and it’s a priority for Bankwest to provide the tools, products, and support they require to thrive.”

The campaign features across digital, radio and social media.

Paul Vivian – Chief Customer Officer
Susan Maxwell-Leigh - Executive Manager, Marketing Strategy & Development
Nicole Majstorovic - Senior Manager Special Projects, Brand & Marketing
Caitlin Di Stefano - Campaign Manager Brand and Marketing

Paul Nagy – Executive Creative Director
Bryce Waters – Art Director
Tatsuki Kamekawa - Copywriter
Jenie Johnston – Senior Designer
Daniel Bevins – _Client Partner
Manuella Perche – Group Account Director
Brynee Roche – Account Manager
Hannah Muirhead – Strategy Director
Jessica To – Media & Strategy Director
Shahrzad Eftekhar – Digital Manager
Luca de Santis – Communications Coordinator

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