Bonds has kicked off a playful new campaign that features a monochrome world with dancing girls in colourful undies. The execution aims to promote the new range of Lacies underwear.
The campaign will run across TV, out-of-home, POS and digital.
Creative Directors: Jim Ingram/Ben Couzens
Creative Team: James Orr/Elle Bulleen
TV Producer: Lisa Moro
Account Team: Simon Lamplough/Marnie McKenzie/Kelly McBride
