La Roche-Posay's 'Your Skin Remembers' via Dentsu Creative

24 November 2023

Creative Agency: Dentsu Creative

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A reminder to all Australians to get their skin checked.

La Roche-Posay has partnered with Dentsu Creative to remind Australians to always practice sun safety and make skin checks a part of a regular health routine as "Your skin remembers harmful UV exposure that adds up over time”.

The public health awareness campaign launched this month as part of La Roche-Posay’s commitment to early detection of skin cancer through regular skin checks with charity partner Skin Check Champions in the lead-up to National Skin Cancer Action Week from November 20 to November 26.

Sarah McGregor, Dentsu Creative executive creative director, said the campaign is a reminder to all Australians to get their skin checked.

"It demonstrates all the everyday, UV exposure moments that you may have forgotten but ‘Your Skin Remembers’. We are so proud to have partnered with La Roche-Posay on such an important message," said McGregor.

"It aligns beautifully with Dentsu Creative’s commitment to creating work that is good for people, good for society and good for business.”

La Roche-Posay marketing director, Amélie Lacan, said that Australia experiences some of the highest rates of skin cancer worldwide and La Roche-Posay are on a mission to conduct 1,000 skin checks at the iconic Bondi Beach during National Skin Cancer Action Week.

"Plus more over the year at various locations. Dentsu Creative’s understanding of why sun safety is an important message for all Australians, and their ideas of how to get cut-through in a busy and cluttered media landscape will help elevate the educational work we have already been doing in this space as the months warm up," she said.

The campaign is running across SVOD, digital display, out of home print and social media, all driving to a La Roche-Posay landing page.

Dentsu Creative won the competitive pitch for the campaign, run by La Roche-Posay, part of parent company L’Oréal, in August.

The launch of the campaign follows on from Dentsu Creative being appointed as RMIT University’s new creative agency partner for APAC, Vicinity Centres and the appointment of Ben Coulson as Dentsu Creative CCO ANZ & Katie Firth as Melbourne managing director.




Amélie Lacan – Marketing Director – La Roche-Posay

Holly Roach – Marketing Manager – La Roche-Posay 

Priya Bhatti – Brand Manager – La Roche-Posay



Mandie Van Der Merwe & Avish Gordhan – Chief Creative Officers

Sarah McGregor – Executive Creative Director

Leighton Howindt – Copywriter

Lilly Wollmering – Art Director

Tom Pearce – Producer

Nat Kuznetsova – Strategy Partner

Paul Isbell – Strategy Partner – Social & Content

Hayden Isaacs – Managing Partner

Adrian Harris – Account Director

Anna Devine – Senior Account Manager


PRODUCTION: The Kitchen Creative

Shannon Stoddart - Managing Director

Photographer: Tim Swallow

Head of Produciton / Producer: Manuela Leigh

Stylist: Emily Gibbs

Editor: Shaun Sprowles, Capture Lab

Retouching: Michele Mielniczuck, Capture Lab


PR: Cassette



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