Mondelez brand Kraft hasn't advertised in Australia for five years, and in its first foray back in adland it wants to highlight the good kind of nuts.
There are many nutty moments in life and Kraft is highlighting them in its first TV spot in five years.
Devised by JWT Melbourne, the 30-second creative features a range of Australian nut lovers, from kids to adults and parents, enjoying a spread, spoonful or dip of their favourite Kraft Nuts spread.
Justin Taylor, category marketing manager for spreads at Mondelez Australia, said: “As the market leader of the buoyant nut spread category, we are thrilled to talk to Australian families with the launch of our new brand campaign, celebrating life’s nutty moments at the same time as showcasing our ever-evolving product portfolio.”
The integrated campaign launched on 8 March and spans, TV, point of sale, digital, radio and PR. The brand will also be using Facebook and updating its website.
Marketing Director Foods: Mike Waddington
Category Marketing Manager – Spreads: Justin Taylor
Assistant Brand Manager – Spreads: Amanda Bartlett
Advertising Agency: JWT
Creative Directors: Jarrod Lowe and Tim Holmes
TV Producer: Christina Dess
Senior Account Director: Jessica Johnson
Production Company: Guilty
Director: Tony Rogers
Executive Producer: Jason Byrne