Partnered with Australian Winter Olympic Team.
Queensland underwear brand Knobby has partnered with Queensland skeleton athletes Jackie Narracott and Peter Makrides to showcase their winter sport in Australian locations in a campaign via Howatson+Company.
Knobby has partnered with the entire Australian Winter Olympic Team competing in Milano Cortina 2026 and the Australian Youth Olympic Team in Senegal 2026.
The campaign is live across connected TV, digital and social channels.
“For our Green and Gold Collection, we teamed up with elite skeleton athletes Jackie Narracott and Peter Makrides: Queensland natives like us, chasing and reminiscing Winter Olympic dreams from a sun-soaked beach nation.,” said Knobby chief growth officer, Liana Lorenzto.
“As an official team supplier to the Australian Olympic Team, we saw a powerful parallel, a challenger brand and two athletes in a little-known sport, all pushing forward on the global stage.
“From sand dunes to skateboards, eskies to boogie boards, Live Hard reimagines winter sport through a uniquely Australian lens, capturing the grit, humour and creativity it takes to train for ice at 140km/h under the harsh Australian sun.”
